Why Us?

When you choose to work with Coldwell Banker Upton-Massamont Realtors, you are making the choice to work with the best the Pioneer Valley has to offer. That statement is backed by a history of superb performance and proven results.

National Awards from Coldwell Banker Corporation:

#1 Affiliate company, for Massachusetts, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006

Local Awards:

  • Valley Advocate Readers Choice Award, Best in the Valley, Real estate, 2009
  • #1 Company in Franklin County since 1994 (MLS Stats)
  • #2 Company in Franklin Hampshire counties, since 1995 (MLS Stats)

With a full time IT director on staff, we have been fortunate to embrace the direction technology is leading us in the real estate arena. We understand that buyers are searching online, but still want the guidance of a real estate professional.  We have not only kept pace with the changing industry, but we are setting the benchmark.  

--  Our own Real Estate App, allowing every aspect of a transaction to be done online, with the potential to be paperless.

--  Professional videos and 30 photos for each listing

--  Well trained agents who are full time REALTORS

--  the branding power of Coldwell Banker, the leader in Real Estate nationally, and worldwide